In April 2015, Robin and I were trying to decide if we were going to publish Conejo Valley Lifestyle magazine. While the publishing business model upon which our magazine would be built made a great deal of sense, I still was not convinced that there was room for and, more importantly, a need for another magazine in the Conejo Valley. The field was crowded and, in most cases, well-established. So why do a “me too”?
Since, as the saying goes, “content is king” in media, we focused our attention on what was NOT being done in the Conejo Valley. That meant that bling, glitz, fashionista spreads and other tributes to the materialism that the affluence in our community makes possible were not going to become an integral part of our editorial policy. The decision to proceed actually became easy the more we looked at what really makes our Conejo Valley community great—the tremendous level of community spirit and support our friends and neighbors offer each other and those in our community who are less fortunate. Our course was set. We launched Conejo Valley Lifestyle in August 2015 and made community spirit and giving back a major part of our editorial mission. What made this even easier was how our wonderful Editor, Tracy Marcynzsyn, enthusiastically embraced the concept.
During the past two years, we have covered so many nonprofits and Conejo Valley folks who give time, effort and money to support them that it is impossible for me to mention all of them. What comes to mind first are nonprofits Golden Heart Ranch, Big Brothers Big Sisters, the Boys & Girls Club, the Conejo Compassion Coalition, PathPoint, FoodShare, the Westminster Free Clinic, the American Cancer Society Making Strides Against Breast Cancer and the Rotary Clubs’ activities throughout the Conejo Valley and beyond.
Keep it going, folks! The Conejo Valley continues to get even better the more that we all give of ourselves.