Rootementary Opens in Westlake Village 1

The Conejo Valley may quite possibly have more genuine entrepreneurs per capita than any other place in the United States. And statistics aren’t necessary to prove it, as the evidence is the spirit and presence of so many new businesses and independently successful people in the local business community.

One such new business is Rootementary in Westlake Village. Founded by Laura Lloyd, a finance and business operations executive with more than 20 years of diversified experience, and Guy Matthews Dee, a professional stylist with over 25 years in the industry, Rootementary is creating a business around filling a need that was previously not conveniently available to customers.

Designed to offer its clientele refreshed hair color in between regular stylist appointments, Rootementary opened its doors on Oct. 14.

“We’re not here to replace your personal stylist,” says Dee. “We are branding a new salon concept: No cuts!”

An issue often faced as people age is graying hair. No matter how diligent the grooming, persistent gray hairs somehow manage to rear their ugly roots long before the next scheduled appointment with the hair stylist.

“Something happens as you get older,” says Lloyd, a Westlake Village resident. “You notice a few random gray hairs at your root and around your hair line and you wish they would just disappear. Not only are these gray hairs a reminder of aging, but a mental note that you have to find time in your busy schedule to make an appointment at a salon and spend a pretty penny to cover those gray hairs up.”

Rootementary’s unique salon concept offers top-quality hair color touch-ups at affordable prices in a modern, convenient high-end salon environment and eliminating the mess and hassle of in-between dying out of a box.

“We offer clients a menu of services—everything from a quick one-hour root touch-up to a complete set of highlights,” says Dee, former owner of the successful Guy Matthew Salon and Day Spa in Agoura Hills.

“Our colorists will make sure each customer’s look and experience is fantastic before they check out,” adds Lloyd. “We guarantee you will leave Rootementary looking great and feeling it, too!

Rootementary is located at 2900 Townsgate Road, Suite 100, Westlake Village, CA 91361. 805.557.7668.